Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie?s Wisdom, and his latest, Trout on Strategy.

He is president of Trout & Partners Ltd. an international marketing consultancy based in Connecticut. He had consulted for such companies as AT&T, IBM, Southwest Airlines, Merck, Procter and Gamble and many others. Recently, he consulted with the State Department on how to better sell America.

Recognized as one the world's foremost marketing strategists, Trout is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world's largest corporations and his worldwide consulting work gives him firsthand experience in a wide range of marketing scenarios. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.