His ideas about customer value propositions and growth disciplines have been used by companies across the globe to reshape strategies, bolster competitive positions and dramatically improve top and bottom line performances. Mr. Treacy's ideas have been shaped by his rich experiences as an academic at M.I.T., and as an entrepreneur who has established and led many successful firms as an expert strategist. He is currently the co-founder and chief strategist of GEN3 Partners, a firm based in Boston and St. Petersburg, Russia. GEN3 is dedicated to creating science-based product innovations for a wide range of clients and was the inventive force behind Proctor and Gamble's Crest Whitestrips. GEN3 also launches and markets new ventures based on the advanced products they develop. Prior to GEN3, Mr. Treacy founded and led several other companies, including a strategic consulting firm that served leading corporations in telecommunications, industrial products, financial services, transportation, and retailing. He has served as a board member for several leveraged buyouts and new ventures. Mr. Treacy has numerous published works to his credit. His co-authored book, The Discipline of Market Leaders, has been a New York Times bestseller; it outlines the principles of leadership in a competitive marketplace - focused on an unmatched customer value proposition delivered through a unique operating model design. Many companies large and small have adopted these principles to drive their own business strategies and build competitive advantage. Mr. Treacy's most recent book titled, Double Digit Growth: How Companies Achieve It No Matter What, has been a BusinessWeek bestseller. It presents a common sense approach for achieving superior, profitable growth. Mr. Treacy has published a number of articles over the past two decades in many well-known magazines and journals and is a frequent contributor to the Harvard Business Review. Formerly a Professor of Management at the Sloan School of Management at the Massachusetts Institute of Technology, Mr. Treacy received his PhD. from MIT and his engineering degree from the University of Toronto. He is resides in Needham, Massachusetts with his wife and three children.

Michael Treacy's Topics include:

• Double Digit Growth
• Value Leadership: The Discipline of Market Leaders
• Customer Loyalty, Myths & Realitites
• Growth Beyond the Core Business